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    ZHENG Qinhua Associate Professor
    School of Educational Technology
    Email:zhengqinhua@bnu.edu.cn
    Address:
    Education
    Ph.D (Management), July 2006, School of Economics and Business Administration, Beijing Normal University
    M.A. (Science), July 2003, School of Information Science, Beijing Normal University
    B.A. (Science), July 2000, School of Information Science, Beijing Normal University

    Field of Interest
    Distance Education; Online Learning Strategy; Learner Support;
    The Economics of Education; Cost-Effectiveness of Distance Education.

    Journal Publication
    “Thesis Management in Modern Distance Education: Present Situation and Countermeasures”, Modern Distance Education Research, 2010(5): 55-59
    “Individual Return Ratio of Education Investment for Distance Education”, Journal of Beijing Normal University(Social Science Edition), 2009(2): 99-105
    “Cost and Development of Distance Education in China”, Distance Education in China, 2008(8):5-12
    “From Economies of Scale to Economies of Scope——The Transform of Economics of Distance Education”, Open Education Research, 2008(1): 42-46
    “The Theory of Costing and Analysis the Cost of Distance Education” (With Chen Geng, Zhang Xiangdong), Distance Education in China, 2008(2): 34-38
    “Human Capital and Regional Disparities of Urbanization in China” (With Lai Desheng), Chinese Journal of Population Science, 2008(1): 59-66
    “New Trend, New Problem, New Strategy: Review of 2007 international Forum of Distance Education ” (With Bai Bin), Distance Education in China, 2007(11): 13-17
    “The Quality of Distance Education: Review of 2006 international Forum of Distance Education ” (With Bai Bin), Distance Education in China, 2006(11): 9-12
    “Does Distance Education Hold the Alleged Cost-efficiency?--An Interview with Dr. Thomas Hülsmann” (With Wei Zhihui), Open Education Research, 2006(3): 4-9
    “Yesterday, Today and Tomorrow of Distance Education --An Interview with Prof. Greville Rumble” (With Wei Zhihui), Open Education Research, 2006(2): 4-9
    “Higher Education Inflation and Educated Unemployment in India”, Education and Economy, 2005(1): 55-58
    “Urbanization and Education Development in Transitional Stage of China” (With Lai Desheng), Journal of Beijing Normal University(Social Science Edition), (2005.5): 27-35
    “Changes in Universities and the Development of Distance Education --An Interview with Prof. Tony Bates” (With Wei Zhihui), Open Education Research, 2005(5): 4-8
    “Cost Analysis of the Online Course in China“(With Chen Li), China Audiovisual Education, 2004(6): 30-35
    “The Standards of Learning Resources and the Design of the Learning Database” (With Chen Li, Li Shuang),E-education Research, 2002(6):31-34
    “The Quality of Online Interaction: Case Study of Online Instruction “(With Li Shuang, Chen Li), China Audiovisual Education, 2001(7): 54-47

    Academic Presentation
    2011/10/5,” An Empirical Study on the Critical Factors of the Performance of E-learning from the Perspective of Education Production Function”, ICDE2011, Bali
    2011/7/25,” Research on the Cost Calculation of Distance Education Based on Activity-Based Costing”, ICT2011, Hong Kong
    2007/5/4, "China National Educational Technology Standard for Teachers", Dean’s Forum, “The Next Generation of Teachers Project”, UNESCO Bangkok

    Research Experience
    2012.9-, Principal Investigator, “The Research on Adult Lifelong Learning Competencies in Beijing” Project, supported by Beijing Education Research Fund.
    2009.1-, Principal Investigator, “An Empirical Study on the Critical Factors of the Performance of E-learning from the Perspective of Education Production Function” Project, supported by China Ministry of Education Department of Higher Education.
    2008.3-2011.4. Group Member, “Research by large scale statistics and analysis on situation of pilot network colleges of Chinese modern distance education for 2006 and 2007” project, funded by China Ministry of Education
    2007.1-2008.4, Principal Investigator, “Cost-Effectiveness Analysis on Online Courses: an Case Study Based on China Modern Distance Education” Project, supported by National Educational Research 11th Five Year Plan
    2007.12-present, Group Member, “Personal Cost of the Learner in Higher Distance Education in China” Project, supported by Beijing Jiaotong University
    2006.4-2007.4, Group Member, “Cost-Effectiveness Analysis of Online Course” Project, supported by Beijing Jiaotong University
    2006.1-persent, Group Member, “the Mechanism of How Human Capital Impact on Urbanization” project, supported by National Nature Science Foundation of China
    2006.5-2007.4, Group Member, MOE-Microsoft (China) ‘Partners-in-learning’ Project, ‘Promote K-12 Education in Rural China: Enable Education Equalization Using ICT’, Supported by MOE and Microsoft
    2004.4-2006.12, Group Member, “Interaction between Education and Labor Markets” project, supported by National Nature Science Foundation of China
    2004.3-2005.3. Group Member, developed a web-based course of “open and distance education” for master degree students who are learning in Network College of Beijing Normal University
    2002.4-2004.7, Group Member, “Typical issues in modern distance education in China” Project, supported by National Educational Research 10th Five Year Plan